Multi-brand luxury Indian fashion retailer Pernia‘s Pop-Up Shop will launch a ‘Wedding Couture Week’ on November 17 at its address in New Delhi at its store opposite Qutub Minar in Mehrauli. The business-to-customer event will launch collections by a range of designers for the winter wedding season.
“To all style connoisseurs in New Delhi, we’re bringing The Wedding Couture Week to you,” announced Pernia’s Pop-Up Shop on Facebook. “Head to our Mehrauli studio to discover an array of handpicked styles tailored exclusively for your big day. Elevate your fashion game with marvellous designs from the leading Indian labels.” The showcase will run until November 23 and will see collection launches by brands including Abhinav Mishra, Mahima Mahajan, Dolly J, Falguni Shane Peacock, Minaxi Dadoo, Gaurav Gupta, Rahul Mishra, Amit Aggarwal, Shantnu & Nikhil, and Aisha Rao, among others. With both bridal wear and wedding guest designs on show, the event is designed to be a one-stop shop for winter wedding shopping.
Pernia’s Pop-Up Shop holds numerous events at its stores to offer engaging experiences for shoppers and drive footfall offline such as designer meet and greets and shopping fairs. The business is owned by Purple Style Labs, run by entrepreneur Abhishek Agarwal.
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