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Jos Alukkas’ ‘My Best Friend’s Wedding’ Feels Like a 2026 Companion to Tanishq’s Iconic 2013 Wedding Film

More than a decade later, Jos Alukkas’ latest campaign My Best Friend’s Wedding, created by Kochi-based Toki Creative Collective, arrives not as a copy of that moment, but as its natural successor — reflecting how Indian weddings, relationships and choice have evolved.

  

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