“Families are not stepping back from gold; they are getting substantially less of it for more money.”
ShaadiNews Desk
Industry & Data
Traditional Indian gold bridal jewellery.
Volumes fell to 75 tonnes last quarter while spending hit a record — the same money buying noticeably less metal.
India bought 15% less gold jewellery by weight last quarter and spent 34% more on it. For brides, that arithmetic is reshaping what goes in the trousseau.
Sabyasachi and Manish Malhotra dress a large share of India’s high-end brides, and neither publishes prices. What circulates instead is market observation and resale data.
The Confederation of All India Traders put the 2025 wedding season at 46 lakh weddings and ₹6.5 lakh crore. Both numbers moved, and they moved in opposite directions.
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India bought 15% less gold jewellery by weight last quarter and spent 34% more on it. For brides, that arithmetic is reshaping what goes in the trousseau.
Sabyasachi and Manish Malhotra dress a large share of India’s high-end brides, and neither publishes prices. What circulates instead is market observation and resale data.
The Confederation of All India Traders put the 2025 wedding season at 46 lakh weddings and ₹6.5 lakh crore. Both numbers moved, and they moved in opposite directions.
The Knot and Zola both published 2026 wedding cost figures, and they differ by $1,800 overall and by more than $4,000 on the venue alone. Neither number is a budget.
India's destination wedding market was worth $4.3 billion in 2025 and is projected to reach $26.6 billion by 2034, arriving alongside a state push to keep big weddings inside the country.
The British royal family turned out in force on June 6, 2026, as Peter Phillips — grandson of the late Queen Elizabeth II — married NHS nurse Harriet Sperling at All Saints' Church in Kemble, England.
Telugu actor Allu Sirish, brother of pan-India star Allu Arjun, married longtime partner Nayanika Reddy on March 6, 2026, after the couple got engaged in late 2025 following nearly three years of dating.
One of the most eagerly tracked romances in Indian cinema reached its happy ending on February 26, 2026, as actors Rashmika Mandanna and Vijay Deverakonda were married at a heritage palace property in Udaipur.
New industry research is painting a clear picture of how couples are getting married in 2026 — and the biggest theme is technology meeting tradition.
Las Vegas, long dubbed the Wedding Capital of the World, has released its forecast for the busiest wedding dates of 2026 — and numerology is playing a starring role.
Actress and social media star Nupur Sanon, sister of Bollywood actress Kriti Sanon, married her longtime partner, singer Stebin Ben, on January 11, 2026, kicking off what has already become a busy wedding season for Indian celebrities.
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