BINNI Unveils The Maharani Collection Ahead of Wedding Season – Passionate In Marketing BINNI Launches Maharani Collection for Modern Brides Ahead of Wedding Season

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HomeArticlesBranding/AdvertisingBINNI Unveils The Maharani Collection Ahead of Wedding Season

June 3, 2025 D2C brand BINNI announces the launch of its new collection – The Maharani Collection curated for modern brides and bridesmaids, just before the wedding season.

Inspired by the roots of India blended into contemporary tastes; BINNI’s Maharani Collection draws inspiration from regal designs and the heirloom jewellery passed through generations to Indian Queens and Princesses and binds it with modern stones and unique designs for the Brides of today.

BINNI Unveils The Maharani Collection Ahead of Wedding Season

This collection brings together style, individuality, and craftsmanship — everything that today’s bride and her squad are looking for. They are not just more aware and fashion-forward but also practical — they want jewellery that feels personal, matches their outfit, expresses who they are and should be equally statement and trendy – BINNI’s Maharani Collection offers just that. What’s even better, It vibes with both traditional and western attire!!

BINNI Unveils The Maharani Collection Ahead of Wedding Season

This Collection has everything and more that a Bride may need to curate her entire wedding look making BINNI a one stop shop this wedding season. With artisanal craftsmanship the ornaments are set in both gold and silver toned frames offering:

  • Detailed chokers, long and short layered necklaces in 2 or multiple layers,  eccentric haslis, delicate beaded necklaces, bead mat chokers – BINNI’s got your neck covered, Literally!

  • Match it with long earrings, jhumkas, double jhumkas, chand balis, danglers, statement earrings and more

  • Complete your look with intricate Kadas and cocktail Rings

  • Take your accessorizing game a notch higher with maang tikas, earring saharas, hathful, anklets and more

  • The modern bride should slay every accessory, so put on your glasses or sunnies with added glass chains

  • Adorn your wrists with matching watches that are not only studded with kundan and beaded in pearls but also have danglers, Woohoo!

The collection is a mix of varied jewel forms like Pacchi kundan and Quartz. Pearls, beads, semi precious stones, and AD add to the detailing of every jewel. A true Paarkhi will know how delicately traditional and modern Motif’s have been added to level up simple designs. The elephant and peacock motifs add to the royal touch while floral and paisley add a feminine charm.

BINNI Unveils The Maharani Collection Ahead of Wedding Season

With so much to offer, BINNI’s Maharani Collection is perfect for your wedding showstopper look – chic, classy and scintillating!!


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