Executive Editor – Vijaykumar Mirchandani
Creative – Birva Patel
New Jersey, USA [17th Oct 2025] – MehndiArtists.com, a pioneering online aggregator, today announced the launch of its new platform dedicated to connecting Mehndi and Henna artists with consumers worldwide. This digital-first initiative celebrates the rich tradition of South Asian artistry while offering consumers instant access to skilled professionals for weddings, festivals, cultural celebrations and any creative event.
From the intricate swirls of bridal mehndi to contemporary henna and tattoo-inspired designs, the platform aims to bring art and artistry closer to every household. By creating a seamless digital marketplace, MehndiArtists.com is set to transform how Mehndi artists showcase their talent and connect with audiences who value this timeless tradition.
Sunny Rai Mahajan, CEO of MehndiArtists.com, shared his vision, “Our mission is to celebrate and elevate Mehndi as both an art form and a cultural heritage. By empowering artists with visibility and consumers with choice, our platform is more than just a booking site—it’s a curated online marketplace that champions both the art and the artists. Whether you’re preparing for a bridal celebration, hosting a festive gathering, or simply want to adorn yourself with delicate designs, Mehndi Artists puts the perfect professional right at your fingertips”. He also added “For centuries, Mehndi and Henna have been part of our traditions, yet many of the incredibly talented (often home-based) artists remain under-recognized. We felt it was time to change that. Just as we have aggregator platforms for so many services, why not for this beautiful art form that is part of every household celebration”.
Vijaykumar Mirchandani, CMO of MehndiArtists.com, highlighted the marketing strategy, “We are launching with a 360-degree marketing and social media campaign designed to amplify both artistry and opportunity. From digital showcases to influencer collaborations, our strategy ensures artists reach new audiences, while consumers discover talent like never before. This is not just about Mehndi – it’s about creating a new world of opportunities for artists to thrive, monetize their creativity, and be celebrated on a global scale.” He added, “We want to be personal and traditional in our communication, hence the soulful tagline – stained in love, sealed in tradition. Every swirl of Mehndi tells a story, and our vision is to make those stories accessible to everyone, everywhere.”
With the booming $130B+ South Asian wedding industry and rising global appreciation of henna as a fashion and lifestyle statement, MehndiArtists.com is uniquely positioned to bridge tradition with technology. The platform will officially open to artists and consumers during the festive season of Diwali in October 2025, offering curated profiles, booking tools, and personalized experiences.
MehndiArtists.com is a global online marketplace and part of ShaadiPros, designed to connect South Asian wedding and cultural vendors with couples, families, and communities worldwide. By blending tradition, innovation, and digital accessibility. Mehndiartists.com empowers artists and vendors to showcase their talent and grow their businesses, while helping consumers access trusted professionals with ease.
Media Contact:
VJ Mirchandani
PR & Communications, MehndiArtists.com
Email: vj@shaadipros.com