Nepal is intensifying efforts to position itself as a competitive hub for MICE and destination wedding tourism, sharpening its focus on attracting high-value travellers from India. The renewed strategy was showcased by the Nepal Tourism Board (NTB) at a key tourism networking platform in New Delhi, underscoring a shift towards experiential, corporate and celebration-driven travel.Participating as a focus partner at the MTM and LLTM travel and tourism platform held at Pullman New Delhi Aerocity, NTB engaged with senior stakeholders from India’s travel, hospitality, corporate and wedding planning sectors. The two-day programme provided a strategic platform for Nepal to move beyond its traditional leisure positioning and highlight its growing capabilities in incentive travel, conferences, destination weddings and large-scale corporate events.India continues to be Nepal’s most significant source market, and tourism officials emphasised the importance of deeper collaboration with Indian planners, corporates and wedding specialists. The reverse marketplace format of the event, which enabled structured one-on-one meetings between buyers and sellers, allowed Nepal’s delegation to build direct business linkages with key decision-makers across the Indian travel ecosystem. give headline optionsNepal is intensifying efforts to position itself as a competitive hub for MICE and destination wedding tourism, sharpening its focus on attracting high-value travellers from India. The renewed strategy was showcased by the Nepal Tourism Board (NTB) at a key tourism networking platform in New Delhi, underscoring a shift towards experiential, corporate and celebration-driven travel.Participating as a focus partner at the MTM and LLTM travel and tourism platform held at Pullman New Delhi Aerocity, NTB engaged with senior stakeholders from India’s travel, hospitality, corporate and wedding planning sectors. The two-day programme provided a strategic platform for Nepal to move beyond its traditional leisure positioning and highlight its growing capabilities in incentive travel, conferences, destination weddings and large-scale corporate events.India continues to be Nepal’s most significant source market, and tourism officials emphasised the importance of deeper collaboration with Indian planners, corporates and wedding specialists. The reverse marketplace format of the event, which enabled structured one-on-one meetings between buyers and sellers, allowed Nepal’s delegation to build direct business linkages with key decision-makers across the Indian travel ecosystem.Addressing participants at the forum, NTB Chief Executive Officer Deepak Raj Joshi said sustained engagement on international platforms is essential to strengthening tourism cooperation between Nepal and India. He noted that the board’s focus extends beyond increasing visitor numbers to diversifying the tourism portfolio by targeting high-spending segments such as MICE travellers and destination wedding groups.The MTM Star Awards for Wedding Planners, celebrating excellence in India’s rapidly growing wedding industry, emerged as a significant highlight of the event. Nepal leveraged the occasion to reinforce its positioning as an emerging destination for luxury and experiential weddings, drawing attention to its scenic landscapes, rich cultural heritage and steadily improving hospitality infrastructure.As regional destinations compete more aggressively for premium tourism segments, Nepal’s approach signals a broader transition from volume-led tourism to value-driven growth. By prioritising corporate travel, international conferences and high-end celebrations, the country aims to build a more resilient and diversified tourism economy.Tourism officials believe focused outreach in the Indian market will be central to achieving these ambitions. With improving connectivity and rising demand for distinctive travel experiences, Nepal is positioning itself as a preferred destination not only for leisure travellers, but also for corporates, global event planners and the wedding industry.Addressing participants at the forum, NTB Chief Executive Officer Deepak Raj Joshi said sustained engagement on international platforms is essential to strengthening tourism cooperation between Nepal and India. He noted that the board’s focus extends beyond increasing visitor numbers to diversifying the tourism portfolio by targeting high-spending segments such as MICE travellers and destination wedding groups.The MTM Star Awards for Wedding Planners, celebrating excellence in India’s rapidly growing wedding industry, emerged as a significant highlight of the event. Nepal leveraged the occasion to reinforce its positioning as an emerging destination for luxury and experiential weddings, drawing attention to its scenic landscapes, rich cultural heritage and steadily improving hospitality infrastructure.As regional destinations compete more aggressively for premium tourism segments, Nepal’s approach signals a broader transition from volume-led tourism to value-driven growth. By prioritising corporate travel, international conferences and high-end celebrations, the country aims to build a more resilient and diversified tourism economy.Tourism officials believe focused outreach in the Indian market will be central to achieving these ambitions. With improving connectivity and rising demand for distinctive travel experiences, Nepal is positioning itself as a preferred destination not only for leisure travellers, but also for corporates, global event planners and the wedding industry.