TheBIG fat Indian weddinghas always come with a large entourage—planners, decorators, photographers and cousins with opinions, et al. The list now has a new entrant. It does not attend fittings or dance at the sangeet, but it can turn a vague “we want something different” into a fully realised plan in seconds. Artificial intelligence is fast becoming the industry’s newest maid of honour.
Think ‘Whimsical Meadow’, ‘Modern Minimalist’, ‘Vintage Maximalist’ or ‘Celestial Neo-Noir’. These are some of the themes AI generates to convert a couple’s loose “vibe” into a detailed plan. It creates descriptions and visuals, and lets users instantly swap colour palettes, flowers or backdrops in a render, cutting down weeks of back-and-forth with vendors.
For Vishal Punjabi, better known as The Wedding Filmer, who has captured more than 500 weddings including Ranveer Singh-Deepika Padukone, Virat Kohli-Anushka Sharma and Siddharth-Aditi Rao Hydari, AI has become a speed enabler. It helps sort footage, correct colour, clean up graphics and titles, and even produce music.
“I recently recorded a track for a couple based in London,” he said. “They don’t speak Hindi, so I made it in English. Finding a convincing western voice was tricky. The singer I liked refused, so I used AI and created a voice with the timbre of Chris Martin and the Puerto Rican twang of Bad Bunny.”
Wedding planning has seen similar gains. Tina Tharwani, co-founder at Shaadi Squad, which has planned celebrity weddings including Virat Kohli-Anushka Sharma and Farhan Akhtar-Shibani Dandekar, said AI supports her team by structuring presentations, summarising notes and organising information.
“It has been especially useful in the early stages where speed matters, putting together frameworks and strong first drafts that we then refine with our own sensibility,” she said. “These tools help us reach clarity faster. After that, the work becomes deeply human again, curating and ensuring every element feels true to the couple.”
Weddings are emotional milestones, she added, and nuance cannot be automated.
“We use AI to streamline drafting and formatting so our time stays focused on what defines our profession,” Tharwani said. “When used thoughtfully, it protects the personal touch.”
Nitya Bagri, co-founder of A New Knot, said AI has helped in guest relations, from managing RSVPs to coordinating travel, and in visualising decor layouts.
“It makes it easy to tweak a deck based on specifications like changing a backdrop colour or swapping lilies for orchids,” she said. “It brings the client’s brief to life faster and has also been used for sangeet scripts.”
Couples are experimenting too. Chandigarh-based Arvind Nagpal and Juhi Sharma Nagpal, who married in December, said AI simplified decisions.
“AI helped us more than we expected,” they said. “We were confused about the decor because everything looked similar on Instagram. A friend showed us how to use AI tools to create different visuals, pastel daytime, royal red night, even a beach-style setup, just to see how it would look. Once we saw the images, deciding became easier.”
They used Google Gemini to visualise themes and chose sunset pheras in Kotdwar, Uttarakhand. They also used AI to design their wedding invite before a designer refined it.
“It saved a lot of back and forth,” they said. “Our photographer also used AI for quick previews and edits after each function so we could see highlights the next day. It made things faster and clearer.”
Photography workflows have shifted as well. Harsh Mehta, co-founder at The Photo Lab, said AI now handles much of the initial image selection, allowing his team to edit up to 1,000 pictures a day.
“We use software that selects the best images, identifies duplicates and rejects pictures where the subject’s eyes are shut,” he said. “You can feed it criteria depending on the event.”
Still, he emphasised human oversight.
“AI is not accurate all the time, so we always do a quality check,” he said. “If there is a picture of a bride hugging her mother and it is not technically perfect, AI might reject it. But that moment matters. That is where we step in.”
Himanshu Patel, lead wedding photographer at Epic Stories, called AI a “silent assistant” that helps sort thousands of images.
“AI will become a regular part of the process, mostly behind the scenes,” Patel said. “But the soul of wedding photography, empathy, timing and connection, will always remain human.” Punjabi agreed.
“If it didn’t happen, it has no place in a wedding film,” he said.
From mood boards to music tracks, AI is embedding itself into India’s wedding ecosystem. It may not replace emotion, but it is reshaping how weddings are imagined and delivered.
