When Rajiv Menon opened his contemporary art gallery in Hollywood, Calif., in February, it was a tumultuous period in the art world in Los Angeles, with many galleries shutting their doors amid the wildfires that had devastated the city. Mr. Menon knew the timing was risky, but he was determined to create a space to showcase perspectives from South Asia and the diaspora.
“It was driving me crazy how that wasn’t happening on the West Coast,” Mr. Menon, 36, said. “We’re seeing one-off artists here or there, but never is the work contextualized.”
The opening for Rajiv Menon Contemporary brought out around 400 people, from art fans to community members in the area, including the writer Jay Shetty. Since then, the gallery has become a cultural hub for conversation in Los Angeles, as one of the few spaces in the United States to specialize in contemporary South Asian art.
The gallery’s new exhibition, “Why Did I Say Yes?,” which opened to the public on June 28, features the work of Viraj Khanna, a visual artist from Kolkata, India, who primarily works with textiles. The exhibition, curated by Mr. Menon, examines the global phenomenon that the Indian wedding has become.
“Indian weddings have a very plumbable role of soft power of introducing people to different elements of Indian fashion, of Indian music,” Mr. Menon said. “All of it happens through that vehicle, and I think that really has become the major point of cultural exchange between India and the West.”
In his work, Mr. Khanna, 29, frequently explores topics around conspicuous consumption, excess and social media anxieties . The Indian wedding felt like the perfect grounds to explore those forces, he said.
