In 2004, the double wedding of Sushant Roy and Seemanto Roy, sons of business magnate Subrata Roy, former chairman of the Sahara Group, was estimated to cost Rs 554 crore ($75 million). The grand event, hosted at Lucknow’s Sahara Stadium, spanned a week and attracted over 11,000 guests, including Bollywood celebrities and sports icons, with private jets transporting attendees from around the globe.