Cue The Wedding Collective by Reliance Retail, a wedding expo set to take place this August in Mumbai, designed to make the most of that momentum.
The timing of the expo, just weeks after the Ambani wedding, is noteworthy and seemingly serendipitous. “Six weeks from the grandest Ambani wedding to their newest business venture,” says Nisha Kundnani, founder of Bridelan, a Mumbai-based boutique styling consultancy. “It’s a smart move on the part of Reliance Retail to capture the digital attention, and channel it towards their new brand. It is highly possible that the event lends The Wedding Collective a larger-than-life image and an exhibit to covet, with unexpected footfalls.”
It is a show that Indian designers are excited about. Mishra says that similar expos, like the past Vogue Wedding Show and the Fashion Design Council of India (FCDI) Wedding Weekend, boosted order queries and drove revenue. The Wedding Collective, which will run from 23 to 25 August, is well timed. The bridal shopping season kicks off in August, usually running until October, with peak wedding season being October to March.
Over 100 products and services will be a part of the three-day, invite-only event held at Mumbai’s Jio World Convention Centre, with over 11,000 people from India and elsewhere expected to attend. While there are many bridal shows in India, Priya Tanna, president of The Right Side (the creative arm of Reliance Retail), believes this specific show will redefine the genre of wedding exhibitions. “Our biggest value add is the presence of the design talent — this is possibly the only show and exhibition where you can interact with all the country’s top couturiers,” she adds.
